At Fortified Coaching, we’re more than just coaches—we’re two people driven by a shared passion for empowering others to achieve their full potential. Together, we’ve built a coaching experience rooted in community, authenticity, and a relentless commitment to your success. Our values center on delivering personalized support, fostering a positive mindset, and creating sustainable habits that transform not just your body but your confidence and outlook on life. Whether we’re helping you overcome challenges, celebrating your wins, or guiding you through new skills, our mission is simple: to provide the knowledge, accountability, and encouragement you need to thrive.
Joe Ayre
Hi, I’m Joe.
Fitness isn’t just something I do—it’s my passion and my purpose. I know firsthand how empowering it feels to set goals, put in the work, and see the results unfold. And now, I’ve made it my mission to help people like you experience that same transformation.
As a Dad, I know that keeping fit and healthy is key to a happy and good quality of life. It’s about setting a standard for those around you and being able to be there physically and mentally to support them.
Why I Do What I Do
I understand the challenges you face because I’ve been there too. The doubt, the frustration of spinning your wheels, the desire to take things to the next level but not knowing how—that’s exactly why we created Fortified Coaching.
I believe that fitness is about more than just looking good. It’s about feeling strong, capable, and confident in every part of your life. It’s about overcoming obstacles, building resilience, and proving to yourself that you’re stronger than you think.
My Coaching Philosophy
Every woman’s journey is unique, and that’s exactly how I approach coaching. No one-size-fits-all plans, no shortcuts—just a personalized, realistic strategy that fits your life, your goals, and your potential.
Whether you’re just starting out or you’re ready to take your training to the next level, my focus is on creating a program that empowers you to succeed and makes you feel unstoppable along the way.
What You Can Expect
When you work with me, you’re not just getting a coach—you’re getting someone who’s 100% invested in your success. I’m here to guide, support, and challenge you, but I’m also here to listen and adapt the plan to meet you where you are.
You’ll get the tools, knowledge, and accountability you need to create lasting change. But more importantly, you’ll have a coach who believes in you every step of the way.
Let’s Build Something Incredible Together
I’m here to help you unlock your potential and achieve the results you’ve been chasing. But more than that, I’m here to help you see the strength, confidence, and resilience you already have inside.
This isn’t just about fitness—it’s about transforming how you see yourself and what you believe you can achieve.
Nina Turnbull
Your Coach and Biggest Cheerleader:
Hi, I’m Nina, and I’m excited to be part of your fitness journey with Fortified Coaching!
Helping women dial into their potential and gain a lot of confidence is what drives me every single day. I’m here to guide you, challenge you, and support you as you create a stronger, more empowered version of yourself.
Why I’m Passionate About Coaching:
Fitness isn’t just about the physical changes—it’s about how it transforms every part of your life. I’ve seen how building strength, resilience, and consistency can spill over into everything else you do, and I’m here to show you that you can achieve so much more than you think.
I know what it’s like to feel like you’re working hard but not making much progress but I also know how empowering it feels when you break that plateau ,take control and see results. That’s why I’m so passionate about coaching—I want to help you break through barriers, find your confidence, and feel amazing.
My Coaching Approach:
Every woman’s journey is different, and I believe coaching should reflect that. My approach is built around YOU—your goals, your lifestyle, and what works best for you. Whether you’re an aspiring bikini girl wanting to do your first competition or a woman who wants to feel sexy again and take part in one of our photoshoots or a mum of 2 who wants to regain her identity and do something just for you! I’ll create a personalised road map that’s designed for you to succeed.
What You Can Expect:
When you work with me, you’ll have a coach who’s fully committed to your success. I’m here to encourage you, provide honest feedback, help you overcome barriers and push you to reach your full potential. From tailored plans to personalised check-ins, I’ll make sure you have the tools and support you to thrive.
Most importantly, I’ll be your biggest cheerleader every step of the way.
Let’s Nail Your Goals Together:
I believe that every woman deserves to feel strong, capable, and confident—and I’m here to help you make that happen. Whatever your starting point, I’m ready to meet you where you are and help you take the next steps toward your goals.
This is your journey, and I can’t wait to help you make it extraordinary !
Our Qualifications
We’re always looking for talent
If you are a coach and would like to find out how to join our team, send you email to us below.